In this article, we are going to give you an overview of the main step in the integration process: a two-part step. Part 3a tells CCBChimp how we should pull data from CCB into MailChimp. Part 3b tells CCBChimp the reverse - pushing back data from MailChimp into CCB.

We do have a detailed overview of each part of Step 3 (a & b) but let’s revisit how we sync the applications.

Choosing how to sync:

You can choose to sync the required CCB groups to one single MailChimp list. Or sync the groups to multiple lists. It's very flexible. Each may impact your MailChimp cost. You can weigh the pros and cons. Our costs are flat rates per month. 

MailChimp treats all the lists in your account separately, and your Monthly Plan billing is based on your total subscriber count across all your lists. It can be more costly to maintain multiple lists, and you may run into compliance issues if bounced addresses are removed from one list in your account but still exist in the subscribed section of another list.

If you have duplicate subscribers across different lists, consider combining your lists into a master list and using groups to organize your subscribers. This can simplify your list management and may reduce the cost of your monthly bill. However, if someone opts out from a specific email that you sent to a group, they will be opted out from the entire list. 

Step 3a  will walk you through how to setup the syncing from CCB to MailChimp. Setting up the syncing between MailChimp back to CCB is optional and see Step 3b here to learn more.

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