----------------------------------------------------------------------------------------------------
Custom Fields Mapping (Not available for the starter plan)
The highly anticipated “custom merge field mapping” is live. By turning this option on, you would be able to add additional merge fields to MailChimp—e.g. birthday, anniversary etc. When you use this option, you implicitly agree to allow us to securely store your contacts (required for this feature). Birthday mapping and others.
You can turn this on by going to Profile → Tools.
Value?
This is huge for your church. You can send segmented emails based on gender or marital status from the same group. One of the really cool features is being able to send birthday wishes automatically. In fact, MailChimp has a prebuilt template that you can use.
The video is a tad outdated as automation is now included on ALL plans—including the free tier. What a great way to show that you care.